News Release: Canada’s Longest-Serving Social Institution Launches Crowdsourced Civic Engagement Campaign with New Ottawa-based Tech Startup
Ottawa, September 22, 2014 – The Canadian Council on Social Development’s President and CEO, Peggy Taillon, together with Giovanna Mingarelli, Co-Founder and CEO of Ottawa-based tech startup, PlayMC2, are delighted to announce their partnership and the launch of the crowdsourced #nationbuilding civic engagement campaign.
The CCSD is Canada’s longest serving social development organization, serving Canadians since 1920. The Ottawa-based tech start-up, PlayMC2, is a daily activity-tracking platform that rewards people with points and prizes for doing things they like and care about.
PlayMC2 was launched on September 15, 2014, in 68 countries in partnership with Global Dignity, as part of the Less. More. youth empowerment campaign.
“We are so excited to use PlayMC2’s cutting edge technology for this campaign,” said Ms. Taillon.
“Through a myriad of small actions every day, we can all contribute to the well-being of others. That well-being is linked to each person reaching their potential – and that contributes to nation building.”
The non-political, non-partisan, #nationbuilding campaign empowers Canadians to create and share “microactions” (small actions) such as “pick up your neighbour’s mail,” and “make a donation to a local food bank,” in order to show how collective action can be a powerful force while contributing to a better Canada.
“With every act we create or share, we’re defining ourselves by what we do,” said Ms. Mingarelli. “By extension we’re supporting the development of a healthier, more compassionate Canada for others and ourselves.”
People can complete the CCSD’s microactions by searching for the nationbuilding hashtag on PlayMC2 or they can create new microactions for others to do. These can be then be shared with friends by linking to Twitter and Facebook accounts.
To get in on the action, download ‘PlayMC2’ from the App Store and follow the easy step-by-step instructions at: www.ccsd.ca. The campaign culminates on October 17th, the International Day for the Eradication of Poverty.
Nancy Shipman, Vice-President, Strategic Communications & Social Media
Tel: (613) 236-8977 ext. 29 | Mobile: (613) 762-3795
For MC2: Tim Vail, Vice-President Communications,
The Canadian Council for Social Development (CCSD)
The CCSD is a not-for-profit organization that partners and collaborates with all sectors (not-for-profit, philanthropic, government and business) and communities to advance solutions to today’s toughest social challenges. As a neutral, non-partisan, non-governmental and independent organization, the CCSD believes challenges can be solved through a deliberative approach that includes all partners, ensuring the end user is part of framing the issues and the solutions. Simply put, society designed the problem – whether inequality, homelessness, discrimination, climate change, to name a few – but we also have the power to design the solution.
PlayMC2 is a daily tracking mobile platform that rewards people with points and prizes for doing things they like or care about – making life healthier, happier and more rewarding. It was Co-Founded in August, 2012, by technology entrepreneurs Giovanna Mingarelli and Brandon Lee in Ottawa, Canada. It launched in beta on September 15th, internationally as part of the “Less. More.” Global Dignity mobile campaign, designed pro bono by the award-winning New York Ad Agency, BBDO, to empower youth around the world to reduce digital and real-world negativity by tracking their dignity-related actions in real-time on the app. This was followed by the launch of a globally crowdsourced #peace campaign, launched in partnership with the global peacebuilding organization, Interpaeace, at the United Nations on September 19th. A non-partisan, non-political civic engagement campaign, the #nationbuilding quest is the third major roll-out for the company since it’s launch.
Relevant links for PlayMC2: